Sparkbox
Data-Driven Pricing
& Merchandising
Brand development for Sparkbox, a price planning, optimisation, and insights platform for retailers. The new identity features a crafted wordmark, using the ‘X’ to represent the core of the brand visually.
Central to the identity, is the core 3D geometric background pattern, created to represent data and machine learning.
Layering of the photography and background assets can be used to create interesting compositions and layouts.
