Clickit
Healthcare & Technology Software
Creation of a new brand, ‘Click it’; a healthcare technology software, specialising in sexual health & HIV testing.
With a clear brief to be daring and differentiate in sector, the idea was to create a brand that would work to engage a diverse patient audience, as well as healthcare organisations.
The brand is brave and unexpected, which feels gritty and urban in its tone, layered with heroic treated photography and dramatic dark gradient colour palette. This sets the backdrop for persuasive language with brand positioning setting a clear empowerment message.
