Banking Works
A future-facing brand identity
Full brand identity development for Banking Works, a leading player in financial services industry looking to evolve and ultimately disrupt the sector.
Driven by the changing shape and needs of the industry. A new name was developed along with a new brand and proposition. The new brand does exactly that - it represents the shifting change within the financial services industry or an evolution of the way in which ‘banking works’.
The brandmark can be used to tells mini visual stories to reflect ideas of growth, partnerships and creativity etc.
The new look and feel is now a true reflection of the business, supported with distinct typography and colour palette which was rolled out across all brand elements.
The brand film sets the tone for Banking Works perfectly. 'Anything is possible when you put our minds to it.'
